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Seth Godin’s The Dip

Posted on January 5, 2010 Written by ripitup

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Now you’re stuck in a Dip, and you can’t get out of it…

Stuck in a moment is a U2 song that I mostly like to ignore. Not that it is bad, but because it is depressing; especially when I feel like dedicating it to myself. Don’t label me as self-centered yet. OK, maybe I am a little bit. But hey, cut me some slack. I am working to make my dreams come true and for a while now, I’ve been stuck in The Dip.

Seth Godin, The Dip
It doesn't get more real and fun than The Dip: Being in the dip is not that fun. Reading the book is...

The Dip is Seth Godin’s book. Godin is rightfully labeled as a marketing genius. But honestly, that’s not why I bought the book.  I only accept authority or follow guidelines when I make sense out of what that person says. Think about it, I don’t listen to my favorite bands just because the songs are fun. The lyrics appeal to me – their philosophy on life hits home. They are all about living life to the fullest and making your dreams come true. And don’t forget, these lyrics are coming from bands that actually made their dreams come true. So:

-I look for a preacher who has successfully preached what he’s saying.

– I look for a preacher I can relate to. I can’t go all Zen on you when I am one of the most hyper-active people you are ever going to meet.

Yes, it helps that Seth is a marketing genius. But what matters more is that I love what he says and I get it. I am coming from an advertising & business background. Things in common? Check. Role-model to look up to? Check. Do I agree with what he is saying? Will I do what he is suggesting? Check, Check.

Now that I have established I loved reading The Dip and why I became a follower of Seth, let’s talk more about the whole Dip thing.

The book has 80 pages I devoured at one sitting, with magic markers. I love coming back to the book and talking to my friends about it. Not because I am an affiliate partner or anything. The guy has no idea who I am. But when I feel stuck, the book helps me get through the day.

Seth talks about why people don’t quit when they should. He emphasizes the importance of understanding whether your situation is a dead-end one, or you have just reached the most difficult part of your path the success. Seth defines The Dip as “the long slog between starting and mastery”. As hard and endless as it may seem, once you overcome it, you will reach your goals. He gives many interesting examples from different things in life. You get what The Dip is. But this leaves you with the most difficult question. Are you actually in The Dip?

I know writing is what I want to do. Hell, I have been doing it since I was 9. Being read makes me so happy, even if it is just by one person. So what do I need to do to make it 10000000?

Why do you think I feel the urge to write every single minute? I know this post is mostly dedicated to my Dip, and sorry about that. I will try to follow-up with more stories from different backgrounds. I will also talk more about the book.

Do you feel stuck? Are you working to reach your goals and dreams? Are you working for the stuff you know you are destined for? If you want to know for sure, I suggest you read it. It is fun, short but it very straight to the point.


The Dip on Amazon.com

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Filed Under: Books & Authors Tagged With: book review, book reviews, business, business & money, business plan, marketing, online book reviews, Seth Godin, stuck in a moment, The Dip, U2, writing

The “Shit-I’m-too late/too-old Syndrome”

Posted on October 21, 2009 Written by ripitup

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It’s so easy and so common to get into this way of thinking. As you grow older- even if you are in your mid 2os- you hear this phrase a lot. People talk about how late it is to start over. How late it is to make a dramatic career change.      To start a new relationship. As depressing and somewhat convenient to feel that way, it’s also insanely ridiculous. It is hard to shake the thoughts if you are living in to a society where people seem to be dying to start their careers and get married and have kids. And it looks like a lot of societies are like this. Hell, the first time I heard the words “my biological clock is ticking” was on American TV and the woman was merely in her late 20s. Come on, give me a break! I don’t know why people are so willing to conform to such inconvenient stuff. The fact that some people met the love of their loves in high school doesn’t automatically oblige you to marry your boyfriend at the moment in a rush. And if your friend has gotten his/her dream career at the age of 23, it is her life. Not yours. There is not a timeline everybody can follow or has to follow. Luckily, I manage to isolate myself from this syndrome most of the time. I used to have a strategy to cope. Whenever I seemed to be lose hope, I would remind myself that I would never forgive myself if I didn’t just work my ass off and didn’t do everything humanly possible. But then I read a great life story and well, I figured the advice in that book was much more effective and efficient. A Turkish drama student went to the Stated upon graduation. He was 26. He started to live the starving actor’s life, in a different country and at the age of 26. His name is Aykut “Ike” Ogut and about a decade later he was pretty much where he wanted to be – with still a lot of things to do for himself. Oh, and believe me the guy didn’t have it easy. He went through poverty, drinking too much, having health problems, depression…But he didn’t give up. And he made it. He jokes that he is yet to be in a movie with Tom Cruise. But from where I look, he is doing pretty good. He lived in L.A and New York, he played both little and big parts, he directed sound departments. He is happy, well-off and quite successful. Not the mention, it is quite a long and complicated journey. But he did it. First he had to start and he started at 26. So it is only natural that he would write a book on self-growth and motivation and how to achieve the stuff you want to achieve, no matter how insanely difficult it might seem. His words work just fine for me and I’m 25. And my plans are just as complicated, including the whole going to L.A. and making it in Hollywood thing. Of course he is only human and he does occasionally get depressed and wonder if he can pull some stuff off.Like writing this book when he was 35. Writing is hard and I can imagine how much endurance books will take. But he didn’t give in. This time he just read about the accomplishments of authors who got published after the age of 35. See? It’s a wonderful way for the mind to work.

Ogut’s advice relates all areas. I f you want to be an actor, but you are yet to start, you are supposed to encourage yourself by reading about people who have gone through similar paths. It is ridiculous to compare for an actress to be in her 20s to compare herself to Jodie Foster and say “Boy, I’m too late! I’m too old to start!” Well, by Jodie’s standards everybody is screwed. I mean she was acting in commercials when she was in diapers. She was acting with Robert De Niro when she was 13. You are not supposed to think like that. But by all means, please think about Gerard Butler. He actually has a law degree. He didn’t start acting until he was 25. Sure, he did fantasize about it but he didn’t even really try. He was from Scotland, and already in his mid-20s. But he hated the office and took his chances. Have you checked him out? He is one of Hollywood’s most sought after leading man. And Britain’s. He got to play Irish, Scottish and American roles. He did action, comedy, drama, romance AND musicals. He did theater and movies. This is the guy you should be reading about. Not Tom Cruise who got his first acting gig it in 19. You should also avoid the failure stories. Sure, not every one makes it but it doesn’t mean you are not going to be able to succeed.

It is not just about acting. It’s about everything. People can find true love at 50, or at 15. You can make your dreams come true at any age. Of course it might be tough if you try to be olympic-good at an athletic sport after 30,as Seth Godin puts it in his book “The Dip” . But other than that, you can bungee-jump at 83 (has been done and the guy is live. make sure to get some tests before though, just in case), you can be American and get to play in Japanese TV shows after you hit 30 (Timothy Ferris) or you can also get yourself published at 60. Of course I am not telling you to take it slow ans wait. I am just saying that whenever you get stuck, there are plenty of real life examples of people who come from similar backgrounds as you and that their stories are the perfect way to get inspired.

Oh sure, you will have a pessimistic friend who says he/she gets more depressed with stories like that. Hell, maybe even you are that easily depressed friend. You can always find an excuse not to put yourself out there. I am just trying to help out with finding the reasons not to stop trying.

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Filed Under: Dreams and Careers Tagged With: Aykut Ogut, career management, careers, Gerard Butler, Hollywood, Jodie Foster, Seth Godin, The Dip, Timothy Ferriss, Tom Cruise

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