Whatever You Think, Think The Opposite by Paul Arden

About the Author:

How are you with motivation? How good are you at challenging and encouraging yourself? Most importantly, how good are you at taking advice? I am usually awful. I stand my ground and I don’t really pay attention to anyone whose advice doesn’t fit in with the way I think. And I don’t necessarily think this is a bad thing. Because you can only be serious about really listening to someone who you respect, who practices what he/she preaches and preaches what she practices. And looking for a mentor like that I finally found mine last year: A wonderfully smart, quirky and successful man in advertising. Paul Arden

While I was studying advertising, I came across some great names like David Ogilvy and Bill Bernbach. And of course while I studied lots of other men in advertising and some really cool, I quite hadn’t found the right person whose teachings would entertain as well as inform and that would be applicable in every aspect of life, and not just in the world of advertising.

Yep, Paul had worked as a creative director for the famous Saatchi and Saatchi advertising agency but I fell in love with his ideas when I stumbled upon a book of his: Whatever You Think, Think The Opposite. Just my kind of book, because I do have a way of thinking differently than almost anyone I know in most areas. And this book was basically telling me to keep it up. It rocks to hear you are on the right track from a very successful man. I got addicted to Paul’s style and bough his other books: It is not how good you are, it is how good you want to be” and God Explained in a Taxi Ride. I would buy whatever else he wrote, but unfortunately Paul Arden passed away in 2008…

About the book:

The book tells the fun success stories about people and firms who challenged the norms and by applying the opposite, ended up a major success.

Examples include: photographers, Olympic athletes, bookstores, Kodak, Paul Arden himself, fashion designers, rockers and many more.

This is a book that you can eat up in a couple of hours. It has big fonts, funny and/or interesting pictures and colorful page design. But soon after you finish it, you will want to come back again and again to remind yourself it is a good thing to challenge and even change status quo by being innovative, different, opposite. I love every page and every word of it.

“You can’t afford the house of your dreams. That’s why it is the house of your dreams. You

either find a way of getting it (you’ll find the means) or be satisfied with dissatisfaction.”

Paul Arden, from Whatever You Think, Think The Opposite

Related Posts

• The Tipping Point by Malcolm Gladwell [/caption] Epidemic means a “rapid spread or increase in the occurrence of something”. (dictionary.reference.com) The Tipping Point:” the levels at which the momentum for change becomes unstoppable.” (The Tipping Point)...
• The "Shit-I'm-too late/too-old Syndrome" It's so easy and so common to get into this way of thinking. As you grow older- even if you are in your mid 2os- you hear this phrase a...
• Can you keep a secret?   How many secrets do you have?  Some, right? It is not like I have an exciting double life or a secret identity. Neither does the 20 something- Brit Emma....

Related Websites

• affiliate marketing free tips [affmage source="chitika" results="0"][/affmage] [mage lang="" source="flickr"]affiliate marketing free tips[/mage] Affiliate Marketing-6 Tips To Make More SalesOne way to make money...
• US Department of Justice objects to Google book plan [/caption] The US Department of Justice has said that it is still not satisfied with a deal that would allow...
• Reader Highlight with Scarlett Moore Keira: Let’s take a look at your bookshelf (nightstand, floor, wherever lol). What color covers do you have the most...

Tags: advertising, book review, Books & Authors, Paul Arden, Whatever you think think the opposite